Founder Spotlight: Jeff Myers (Gatsby)

Company name: Gatsby

Company blurb: Options trading platform.

Company website: https://www.trygatsby.com

Company headquarters: New York, NY

Founder’s hometown: Wilton, CT

Founder fun fact: I’m a vintage Jeep Wrangler enthusiast.

Why did you decide to start your company?

I found trading options to be overly complicated and underutilized by all of my friends.

What is one thing that you want people to know about your company?

We value design. We think that really thoughtful design can make even complicated concepts much more understandable and approachable.

When you were younger, what did you want to be when you grew up? Did you always know you wanted to be an entrepreneur?

I’ve always just followed the things that interest me, consciously trying not to overthink it. I dove deep into fintech and trading tech because I saw an opening and it intrigued me.

What is one piece of advice you’d like to pass on to new founders?

Set KPI’s for yourself in the early days, look for validation. If you don’t see the validation of your idea, toss it, and adapt. Don’t force a round peg into a square hole. Every idea can seem like the winner, but you don’t know until you have data to prove it.